Wedding photography,
shaped like cinema

The journey of Videocrafts is truly a father-and-son story, one that blends tradition, resilience, and creativity. Founded by Late Mr. Ashwani Sood in the 1980s, Videocrafts began as a small photography business born from Ashwani’s love for the art and his determination to build a future despite life’s challenges. He instilled in his son, Abhir Sood, not just the technical skills of photography but also the values of hard work, creativity, and the power of storytelling.

Abhir, now at the helm of Videocrafts, honors his father’s legacy by blending innovation with the time-tested approach his father pioneered. Abhir has led the studio into new frontiers by adopting advanced technologies and expanding their services globally, yet his approach remains grounded in the same principles that Ashwani established—capturing emotions, telling stories, and creating beautiful memories.

For Abhir, every project is a way to keep his father’s spirit alive, channeling the wisdom and passion of Ashwani’s work into the creative vision of today. Together, father and son have built more than just a business—they’ve created a legacy that will live on through every frame, every memory, and every story they capture.